Dr. Gray’s book Men Are from Mars, Women Are from Venus became the highest-selling commercial book of the 1990s after the Bible. This created a true megabrand that has been supported by constant media attention across the world. Additionally, with $50 million spent internationally on brand development, a demand for the Mars Venus brand was established and it is second to none.

Meanwhile, the coaching industry continues to be one of the fastest growing industries in the world. Coaching has become a much sought-after and necessary part of both professional and personal life development across the globe and the Mars Venus brand is synonymous with coaching success.