Developed and conceptualized in Taiwan in the year 2018, Milk Fridge Taiwan Bubble Tea opened its first flagship store located in San Fernando, Pampanga, Philippines in February 2019. Soon after, it easily gained a huge following in the region, quickly becoming the most preferred and most popular milk tea brand across the area, despite of the various, already-existing milk tea stores in the market. Its offered beverages became instant crowd favorites as each drink uses only the highest quality, premium ingredients imported from Taiwan. Milk Fridge Taiwan Bubble Tea takes most pride in its milk tea offerings, as each drink is brewed fresh everyday and is prepared with utmost care.

Because of its premium drinks, Milk Fridge has been known not only in Pampanga and its outskirts, but is has also started to gain popularity across different parts of the country in a small period of time. Consumers coming from different cities and provinces across the Philippines have been flocking to its flagship store just to be able to taste its top selling drinks. Because of its huge potential to reach a much wider market, Milk Fridge Taiwan Bubble Tea started to turn to franchising as a tool to expand in the fastest and most efficient way, with the hope of becoming one of the top milk tea brands both locally and globally.