Founders Gary and Diane Heavin, committed veterans of the fitness and advertising industries, are the innovators of the women-only express fitness phenomenon that has made exercise available to more than 4 million women worldwide. Sharing a passion and commitment to women’s health and fitness, the Heavins opened the first Curves in 1992 in Harlingen, Texas. Their innovative, 30-minute fitness concept combined strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. The club was an overnight success, as it gave women a supportive and comfortable atmosphere in which to work out. In fact, the company’s unofficial motto became “no makeup, no men, and no mirrors”. 

Fast forward to today, and more than 4,000 Curves clubs are found in over 90 countries around the world, becoming the largest fitness center franchise of all time. Here in Asia, our community of over 2,000 clubs serves its members in Japan, China, Korea, Taiwan, Vietnam, Malaysia, Thailand, and Philippines. In 2018 the community will witness our first Curves clubs opening here in Indonesia.