Our goal was to stray away from the intimidation factor of traditional fitness gyms. Whether it’s the rows and rows of confusing equipment or the lack of an inclusive, team-oriented atmosphere, we knew we wanted to create something new – a program where each daily workout was different and exhilarating, where each member could rely on personal help and direction. Most importantly, we wanted to create a place where people of different ages and skill levels become part of a close-knit community.