ABOUT THE TOY STORE

The Toy Store, part of the RM Group based in Dubai, has established itself over the past 10 years across the Middle East as the toy retailer of choice. The Toy Store concept focuses on its core customer - the children - and delivers a magical experience for each and every child to remember.

The Toy Store is a home-grown Brand, with the motto "Wanna play?" emphasizing that the brand is focused on fun, excitement and enjoyment. The Toy Store's strapline "play before you pay" is at the heart of the customer experience. Children & parents have the chance to experience many of the toys before purchasing. Demonstrations are continuously happening throughout the store.