The storied history of the Al Qurashi family business starts when it began producing scents in the 1850s and includes the patronage of celebrities, princes and kings and many international awards for its expertise in scents derived from Oud (the wood of the Aquilaria and Gyrinops trees).

In 1932 Al Sheikh Abdul Samad Al Qurashi established the family’s first perfume store. His sons continued their father’s legacy, each opening their own store before bringing them all together to form the Abdul Samad Al Qurashi (ASQ) retail chain. Today the brand has 150 locations trading across Saudi Arabia, plus 320 international stores in France, Turkey, Egypt, Morocco, Qatar, Oman, Libya, Lebanon, Kuwait, Jordan and UAE.