RimTyme franchises provide a full and complete line of specialized wheel and tire products, offered to consumers under traditional retail sales programs and under rental purchase programs. RimTyme franchises also engage in retail sales of accessory products. The RimTyme franchise prototype was developed and proven by current franchisees. These custom rim and tire stores offer same-day custom wheel and tire installations to customers at competitive prices and affordable payment plans. Compelling unit economics combined with a well established franchisor provide an unparalleled opportunity.