The Eskimo Hut concept is a specialty convenience store utilizing the sale of frozen daiquiris “to go” as a niche to draw customers. Each store is equipped with a drive thru window, enabling customers to obtain the specialty drinks marketed by the Eskimo Hut quickly and conveniently. As a result of the niche market for the specialty drinks sold by the Eskimo Hut, the stores are able to move a high volume of virtually its entire product line, including primarily beer, wine, and tobacco products, thereby greatly increasing the profitability of the store and its concept.