About Us:

LA Sovereign Bicycles Pvt Ltd. was established in 2006 and is a first ever joint venture between Thailand & India based companies to market Bicycles & kids toys of very high quality & world class designs to the Indian consumers. 'Sovereign' is an Indian based company and have been in the bicycle trade for the last 50 years. The company has a strong brand presence in the Indian and Export market & are one of the leaders in the trade. The company has attained high level of technical expertise in manufacturing & marketing over the years.

Value Proposition of the Franchise model:

• Well known brand: LA Sovereign is a pioneer in the bicycle industry since 2006. The Indian counterpart, Sovereign have been in the Bicycle trade for the last 50 years.
• Imported & Premium products: All products are premium in quality which are imported from Thailand and Sri Lanka.
• Extensive Support and continuous Training: The franchisor will assist in multiple issues like keeping the right stock, advise of local marketing etc. Continuous training support will be provided to the franchisee from international bike experts.
• Customer Centric: Large range of bicycles starting from INR 4,000 to INR 2,95000 catering to all ages and classes of people with prompt after sale service through 24 hours helpline.
• Additional Support: The brand will provide certain additional benefit to the franchisee in terms of trip to Thailand for training, absorbing the logistics cost of the franchisee and reimbursement of local marketing expenses in terms of credit notes.
• High End Bike on credit: The franchisee need not purchase the high end bike on a cash down basis. The brand will provide high end bikes on credit to the Franchisee.

Support to the Franchisee:

• Blueprint and design of the outlets
• Efficient supply chain and logistics
• Training with International Bike experts
• Assistance in organizing of local promotional activities and events
• Taking care of quality of products/services delivered at the franchisee as well as to the end customers

Commenced Operations

Operations Commenced On2006

Franchise Commenced On2015

Franchise Details

InvestmentINR 20lac - 30lac

Franchise/Brand FeeINR 3.75 lakhs + S.Tax

Expansion Locations

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal

Kerala, Karnataka, Tamil Nadu

Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim

Gujarat, Rajasthan, Maharashtra, Goa

Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details

Floor area requirementNA

How long is the franchise term for?Year