The first impression most people have of owning a hotel is very expensive. Apple Hotel brand has been growing aggressively thanks to its strong partnership with budget airlines. It now offers the chance for average entrepreneur to run their own hotel regardless of their prior experience in the industry. Its franchise programme provides solutions for site selection, design and concept realization, strong reservation system, digital marketing, sale ascending through online booking & OTA partners and comprehensive training program to maximise the potential of each hotel.