Rockwills is the pioneer company to provide professional will–writing and will custody services in the region since its establishment in 1995. It is by far the largest professional estate planning company in the region, having written more than 90,000 wills as of January 2009. To date, the Group has trained more than 10,000 professional estate planners, professional will-writers, financial planners and agents. The core business of the Group are professional will-writing and custody services, estate and trust administration, estate planning and various financial planning support services through a countrywide network of 3,000 members based on a franchising format.