Primrose Schools is the leader in providing premier early education and care to children and families in the United States. Founded in 1982, there are more than 400 Primrose schools in 29 states today. Each school is independently owned and operated by Franchise Owners who are provided a proven and time-tested business model and exclusive approach to early education, called Balanced Learning^®. We offer Franchise Owners the opportunity to invest in a rewarding business that delivers an unparalleled early learning experience for children and families in their community.

Primrose Schools^®: A Child Care Industry Leader

Why Primrose Schools?

A proven model, trusted for more than 35 years.

Our business model rests on our commitment to delivering service excellence while continually raising the bar in everything we do. We support our Franchise Owners with everything they need to thrive and grow, starting with our exclusive, time-tested Balanced Learning^® approach.

Based on the latest research, we have created a unique, meaningful learning path. Blending purposeful play and nurturing guidance from teachers, our curriculum excels with a special emphasis on character development. Every toy, block, lesson plan, and book has been thoroughly researched and planned. This is the foundation that makes Primrose a sound investment.

Unparalleled Competitive Advantages

• Exclusive Curriculum: Our Balanced Learning^® curriculum and approach was developed with top early education experts to ensure a trusted, purposeful school experience and is valued by many parents.
• Better Student Outcomes: Primrose students on average rank higher on a national early learning assessment than most children of the same age.*
• Education Accreditation: Primrose Schools chose an early education accreditation instead of a child care accreditation. Our AdvancED^® accreditation is the highest level an early learning school can achieve.
• Premium Value: Primrose parents understand that high-quality educational child care is worth the investment.