Nelson Kwok Teng Toong, founder of Nelson’s Franchise that boasts of originating the corn in cup concept in Malaysia, first ventured into the retail business in 1985. He started out by operating a toy shop, selling household goods and the popular corn-on-the-cob under its former name, Nelson’s Connection. However, Nelson decided to restructure and create a franchise for his business when his corn trade flourished and overshadowed his other retail businesses. In 1995, the first franchise outlet was launched in Penang.