The trend of tea consumption in Indonesia has its roots in culture! In fact, tea has become the second most consumed beverage in the world after water, far more than coffee. According to data, the amount of packaged tea consumption in Indonesia reaches 2 billion liters or 1.07 pounds (0.5 kg) of tea leaves per year per person. Most number 5 in the world. With a very large market share, this is an opportunity for the tea beverage business to be promising, potential, and sustainable.