Tapway is a Big Data Analytics (BDA) solutions provider that helps brick-and-mortar businesses improve customer experiences through shopper profiling, behavior analysis, and personalized engagements. Founded in 2012 by two ambitious technologists from the aerospace industry, Lim Chee How and Loh Shye Kang, believes that technology will revolutionize the slow-evolving brick-and-mortar industry to overcome emerging e-Commerce threats.