The first Zohoor Alreef shop opened in 1991 in Al Khobar, Saudi Arabia, selling a simple range of toiletries made from natural fruit and floral essences. Over the course of the next two decades, the business grew, and the company was able to open stores in the country’s major new malls. Perfumes, ‘oil perfumes’, cosmetics, gifts and accessories were added in response to demand from an increasingly affluent customer base.