Pawan & Pranav started the venture back in 2009. The company excelled by the end of that year when it broke the ice with its fresh designs, new concepts and innovative thinking.

It is accepted globally, that the major inspiration behind the label remains to be the creative thinking and designing rather than following market trends.

Over the years the brands has done several shows in India as well as internationally and now flaunts a flagship store in 7,000 sq ft in the posh locality of Juhu, where both menswear and womenswear is an offer.