MO is a brand inspired in today's women and their family, providing apparel, footwear, accessories and more, all tailored to woman, man, teen and kids' needs, at great prices. MO's success is built upon 20 years of experience in the market. MO was born with the goal of making the aspirational side of fashion, accessible to all: to all kinds of incomes, to all kinds of families, to all kinds of people.

How to dress is more than an act of everyday need, it's an act of self-awareness, a pleasure. It's being part of a harmony of personality, colors, patterns, and sizes. We all deserve such pleasure.

MO works every day to convert such aspirational need of looking good and trendy into something we can all afford. We are FASHION FOR REAL, the affordable aspirational. MO franchising system offers support in all aspects relating to product, marketing and franchise management, ensuring: