Rangkaian Hotel Seri Malaysia Sdn Bhd was established in April 1994 under the Ministry of Finance to encourage greater participation from bumiputera entrepreneurs in the hotel and hospitality sector.

Today, there are 19 Seri Malaysia hotels located throughout Malaysia, with more than 1,800 hotel rooms in total. Seri Malaysia aims to be at the forefront of the hospitality industry as a Malaysian icon and a leading home-grown hotel chain offering affordable hotel accommodation at international standards. The company is seeking entrepreneurs with a strong interest in the hospitality industry to join its franchise programme.