Overview

Description of the Business

Scout & Molly’s is a 900 to 1,200 square foot class A Retail storefront business catering to women of Mid to high income households.  Average customer is 30-65 year old female but Scout & Molly’s does a good job selling to husbands or boyfriends too.

Customer Profile

The targeted Scout & Molly’s customer is a woman who wants to feel good about herself and sees clothing as a way to reflect that. She most often falls between the ages of 30-65. There will be customers who are as young as high school as well as those older than 65, however the majority of customers fall in the range noted. She may or may not have children, may or may not work full time and may or may nor be married.